At Natural Smiles and its affiliated companies, we value the trust of our patients and customers. We are committed to protecting the privacy and security of customer information. This Privacy Statement outlines the measures we take to safeguard customer information.

INFORMATION COLLECTION

We collect customer information to serve and administer customer relationships. This information may come from a variety of sources, such as:

  • Information provided on applications or forms, such as names, addresses, dates of birth, phone, social security, insurance, and account numbers.
  • Information resulting from dental treatment and dental account transactions obtained from within Natural Smiles and from non-affiliated companies we work with to administer our business, including health history, dental records, payment history, and credit history.

INFORMATION USE AND DISCLOSURE

We do not sell customer information or share it with outside persons or companies for unrelated purposes such as selling products or services. We do not share customer health information provided as part of a dental record, insurance application, or claim, with outside persons or companies, except for legally authorized purposes.

We use and share customer information within Natural Smiles and its related companies to provide products, and services, and administer our business. We share customer information we collect with our affiliates as reasonably necessary, including to provide dental care, dental insurance, enrollment, eligibility, claims management, billing, and accounting.

We share information outside Natural Smiles only for necessary and appropriate business purposes. We require these non-affiliates to keep customer information confidential. We may disclose customer information to the following types of outside companies or parties:

  • Insurers, insurance administrators, benefit administrators, dentists, and health care providers.
  • Companies that perform services on our behalf, such as check printing, preparation of account statements, and product marketing.
  • Government, credit, and collection agencies, and other outside entities as permitted or required by federal and state law. These disclosures are made for specific limited purposes, such as to verify identity, credit, and accounts, collect debts, or respond to a court order or subpoena.
  • Others, such as technical consultants engaged to program our computer systems to help us provide, track, analyze, and market our services and products.

HEALTH INFORMATION CONFIDENTIALITY

We will not disclose health information to anyone without authorization unless the law permits or requires us to do so. Our contractual relationships with health care providers, as well as state and federal laws, require the providers to keep customer health information confidential. Natural Smiles, its healthcare providers, and payers (including self-funded employers) require access to customers' medical/dental information for a number of necessary reasons. These reasons include underwriting, claims payment, fraud prevention, case management, delivery of care, quality assessment, utilization review, compliance with state and federal requirements, data collection and reporting, accreditation, and statistical research. Customer authorization, as well as federal and state laws, permits these disclosures.

INFORMATION CONFIDENTIALITY AND PROTECTION PRACTICES

Natural Smiles is committed to preventing unauthorized access to customer information. We maintain procedures and technology designed for this purpose, such as updating our technology in accordance with federal and state privacy regulations, limiting access to customer information, and maintaining policies to provide security of workplaces and records.

INFORMATION INTEGRITY MEASURES

We work hard to ensure customer information is complete and accurate. We have procedures and processes for updating our customer information. We protect the integrity and survivability of customer information through measures such as maintaining backup copies of account data in the event of power outages or other business interruptions, using computer virus detection and eradication software on systems containing customer information, upgrading computer hardware and software, and employing other technical means to protect against unauthorized computer entry into systems containing customer information.

COLLECTIVE DATA

Occasionally, we may collect statistical and non-personal information about the use of the site. This information may include how many visitors visit a specific page on the site, how long they stay there, and which hyperlinks they visit. We collect this information to determine which areas of the site are most popular and where to enhance the site for our visitors.  This collective data may be used to describe the use of our site to third parties or in response to a government request. However, this data will not personally identify you or any other of our website visitors.

LINKS TO OTHER SITES

While visiting our site, it is possible that you could be directed (via hyperlink or other means) to other sites that are outside of our control. These other websites may send their own cookies to visitors, collect data, or solicit your personal information. It is important that you read the privacy policies of these other sites before using them.  We are not responsible for the privacy practices of other websites and cannot guarantee the security of any personal information that is collected on those other sites.

GOOGLE ADS

This website uses the Google AdWords remarketing service to advertise on third-party websites (including Google) to previous visitors to our site. It could mean that we advertise to previous visitors who haven’t completed a task on our site, for example using the contact form to make an inquiry. This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network. Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to Smile Dental’s website. Of course, any data collected will be used in accordance with our own privacy policy and Google’s privacy policy.

SECURITY OF DATA

We take the security of your information seriously and we have implemented physical, technical, and administrative safeguards to protect your information from unauthorized access, use, and disclosure.

CHANGES TO THIS PRIVACY STATEMENT

We may update this privacy statement from time to time and we will notify you of any material changes. The most current version of this privacy statement will always be available on our website.

If you have any questions or concerns about our privacy practices, please contact our Privacy Officer at the following address:

Natural Smiles
Attn: Privacy Officer
3547 Lancaster Dr NE
Salem, OR 97305, USA